78.ru is an information portal of the cities main Channel 78, broadcasting in St. Petersburg and Leningrad region where 7.4 million people live. The Daily over-the-air audience of Channel 78 programs in Full HD (1080p) is more than 600 thousand people, and the channel has a large audience on the Internet as well.
For broadcasting at such high loads, we have provided a reliable infrastructure for hosting and delivery of video with a competent technical support.
Channel 78 first aired on September 1, 2017. This is a quick and honest news television. 80 % of channel’s content is broadcasted live. The TV channel’s news portal — 78.ru — is one of the top 3 most cited media of St. Petersburg and Leningrad region, and at the end of 2017 78.ru reached the top 20 federal media (citation index, Mediascope). An average daily audience of the website is 90,000 unique users who have access not only to news articles, but also to live TV stream. When creating a project TV channel’s technical experts were looking for a failover hosting and CDN service able to withstand peak loads, transmit video content and maintain availability in case of complex and large-scale DDoS attacks. Therefore the choice was made in favor of Media Platform from G‑Core Labs.
78.ru presents the latest news and events in St. Petersburg in real time. Therefore, it required media platform that would ensure uninterrupted broadcasting in the context of growing audience.
Media Platform by G‑Core Labs is a new media platform with all the tools needed to stream and broadcast in a single control panel: transcoding is integrated with a CDN, storage and HTML5 player with monetization capability.
G‑Core Labs created an end-to-end solution for easy, fast and secure delivery of media content worldwide. The platform is integrated with a company’s own global infrastructure and CDN control panel.
TV channel had serious infrastructure requirements:
“The only goal we wanted to achieve in a development stage was to ensure uninterrupted delivery of content to our users”
TV channel wanted to broadcast live with the help of streaming platform from different parts of the country without the use of a satellite.
“Now, even during the most ambitious online broadcasts we will be sure that G‑Core Labs infrastructure is able to withstand any loads”
“G‑Core Labs offers a wide range of services and hardware configurations, and customer support and maintenance are at the highest level. We are pleased to have chosen a right provider to deploy our channel’s website”
Channel 78 is the main city channel in St. Petersburg and Leningrad region forming part of multimedia information center “Izvestia”. The channel began regular broadcasting on September 1, 2017.
During the establishment of Channel 78, all features and needs of the target audience were taken into account, this is why the channel broadcasts a wide range of programs related to sports, social and political issues and entertainment. Channel 78 is a tool of influence creating a comfortable city environment which attracts loyal and active viewers.
Integration of St. Petersburg city Channel 78 into the structure of MIC “Izvestia” is a natural part of the process for expanding TV coverage of MIC “Izvestia” in the Northwestern federal district and creation of the largest TV production cluster with a center in St. Petersburg within the scope of National Media Group (NMG) media assets.