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How we support the most popular fashion clothing store in Russia

Posted: 27.09.2019
Lamoda (
Is the leading online retail platform for fashion and lifestyle goods in Russia and the CIS.
  • It was founded in 2011 in Moscow.

    It was founded in 2011 in Moscow.

  • Industry: E-commerce.


  • Staff includes over 5,000 employees.

    Staff includes over 5,000 employees.

  • Website


  • Product CDN.


Business Scope

Online retail platform Lamoda offers over 6 mln items from over 3,000 international and local brands of clothing, shoes, accessories, cosmetics, perfumery, and home decoration.

The developed logistics network provides shipping of items from the Lamoda catalogue to over 150 cities in Russia, Ukraine, Belarus, and Kazakhstan.

According to the SimilarWeb data, in 2019 Lamoda is the most visited online fashion merchandise store in Russia.

How we support the most popular fashion clothing store in Russia
SimilarWeb ranking, September, 2019

Our Challenge

Lamoda is visited by over 13 mln people monthly. Around holidays and sales, the number of customers increases multi-fold and the framework should be ready for billions of user inquires.

With the help of our superfast CDN, Lamoda IT specialists established instant loading of the store content and its seamless operation.

General Manager, G‑Core Labs Russia

Michael Shurygin

“Lamoda is the most popular retail platform for fashion merchandise in Russia and the CIS. That's why we're happy to provide a resilient framework to the platform that is one of the top 20 most visited lifestyle resources in the world”

General Manager, G‑Core Labs Russia

Michael Shurygin

How we support the most popular fashion clothing store in Russia

How Connection to Global CDN Helped

  • 1
    The website and app content was made constantly available for customers from anywhere in the world.
  • 2
    Traffic intensity changes don't affect the operation of the service during black Fridays, New Year's Eve, and other special offers or events.
  • 3
    Even the heaviest content loads quickly. Item pictures are available in the highest quality without delays.
Head of IT Operations, Lamoda

Vladislav Almazov

“Cooperation with G‑Core Labs let us fully disregard supporting and investing resources in the framework for delivering static digital content and instead focus on developing the online platform”

Head of IT Operations, Lamoda

Vladislav Almazov

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