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How to increase web resource loading speed by 40% using a CDN: the case of Tribuna Digital

Posted: 05.08.2021
Tribuna Digital is an omnichannel international digital publishing house. Every month, their products Tribuna.com and Betting Insider are used by more than 10 million people in 180 countries. The company is based in Barcelona.

Tribuna.com

Is a family of theme-based communities for football fans. They unite people from all over the world who are in love with FC Barcelona, Manchester United, and other top football clubs. The goal of the resource is to become the main meeting place for football fans, no matter where they live—from Germany to India, from Spain to the USA.

Tribuna Digital
Tribuna Digital

Betting Insider

Is a community for betting players. It unites those who think of gambling as a hobby, not a source of income. The company makes the betting market more transparent and understandable by verifying each prediction made on the platform.

Tribuna Digital

The task

Loading speed is one of the main factors that can affect the search results of a website. In addition, high loading speed positively affects conversions and reduces the bounce rate. Numerous studies suggest that the optimal loading time is between 0.5 and 2.5 seconds. If a page takes longer to load, more than half of users leave it.

Tribuna Digital’s technical team knows the benefits of fast content delivery. Therefore, they set a goal to reduce the loading time of websites and improve their performance on Google PageSpeed Insights.

CTO Tribuna Digital

Veniamin Albaev

“All this positively impacts both SEO and UX. So the need for a content delivery network (CDN) was obvious, and we started looking for a suitable contractor”

CTO Tribuna Digital

Veniamin Albaev

The main criteria when choosing a CDN provider were functionality and speed, which allow for the fastest delivery of static content. “When researching the topic, we realized that we needed not only to deliver statics, but also to cache dynamic content with a low frequency of change,” says Veniamin Albaev.

The future vendor was selected with the help of the independent resource cdnperf.com, where the G‑Core Labs network rates as one of the best performers both in Europe and in the world.

The results

According to Veniamin Albaev, connecting Tribuna Digital resources to the CDN had a positive effect on business indicators.

Thanks to the G‑Core Labs content delivery network, the response speed of Tribuna.com and Betting Insider increased by 40% on average, the Google PageSpeed Insights rating has increased by 20–30%, and performance has improved in some places by 50%.

Currently, the company plans to develop scenarios for caching dynamic content using a CDN.

CTO Tribuna Digital

Veniamin Albaev

“We want to achieve even better speed. With the G‑Core Labs network, we’ll succeed at this”

CTO Tribuna Digital

Veniamin Albaev

Why G‑Core Labs CDN?

  • The best delivery speed in different countries of the world
  • Advanced technology for content protection and safe delivery
  • Low prices, same in any country
  • Custom features for large customers on request
CTO Tribuna Digital

Veniamin Albaev

G‑Core Labs has proven to be the best: the company can implement non-standard cases, for example, caching dynamic content. We were also pleased with the general willingness of the service to fulfill our ‘fantasies’”

CTO Tribuna Digital

Veniamin Albaev

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